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Monday, June 22, 2009

Hollywood Sets theTrends

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The tremendous influence that female movie stars- as icons of style- have had across the world is very enormous. During the 1930’s and 1940’s, Hollywood’s “Golden Age,” movie stars set the trends: Marlene Dietrich, Jean Harlow, Joan Crawford. These actresses and others became models for millions of women who, before magazines like Vogue came out, got their fashion sense from the silver screen. For example, in 1932, within just a few days, the New York department store Macy’s sold 500,000 copies of a white dress with gigantic sleeves worn by Joan Crawford.

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The aim of fashion trends is more than mere beauty. Hollywood costumes enhanced a star’s natural attributes-up to the point where she becomes her own image. The desired outcome was a fusion of person and look. Half a century later, fashion designers such as Giorgio Armani, Ralph Lauren, and Jil Sander adapted this principle for every woman and gave it a name: personal style.
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